"Some agents have quit doing direct mail because they don’t view it as high tech, but they’re hurting themselves with potential clients. These prospects equate technology (email) with SPAM and view it as non-valuable – they delete it without reading it. (Actual) mail has become more valuable."

"More and more you’re seeing successful agents mailing more consistently,” reports (John)Wendorff (TPMC president and CEO). “Some use it once or twice a year and that isn’t enough. The companies and agents who are doing a mailing monthly are seeing the best results."

"Ken Graham, broker manager of Missouri-based Coldwell Banker Gundaker believes that direct mail maintains its effectiveness despite technological advancements. ‘It’s a gradation issue,’ Graham explains. ‘The very best marketing is and always will be face-to-face. The next tier is live communication over the phone. The next tier is the newsletter and then e-mail and other technology.'"

"Online retailers and marketers...need to consider two pieces of research from comScore that show important consumer shopping and shipping habits. According to the ‘2007 Multi-Channel Direct Mail Study,” direct mail recipients were nearly twice as likely to purchase from a retail website as those who received only an internet communication. And when the mail piece was a catalog, the results were even better – influencing more than two-thirds of shoppers to visit the site. That traffic created a 163 percent increase in sales over those who did not receive a catalog."

"Direct mail has staying power. It can be kept for future reference, used to assist in locating information on a website and shared with others who might be interested in the content."

"...John Greco, president and chief executive officer of the Direct Marketing Association. Greco estimated that marketers will invest more the $55 billion on direct mail this year."